So how do you make technical information accessible to the end consumer?
Case Study – IBC Unlimited
Background
IBC Unlimited is a leading company in providing fiber-optic communication services in Israel. The company specializes in delivering advanced communication infrastructure to a wide range of wholesale customers, with an emphasis on service quality and technology. IBC Unlimited approached Gingee with the goal of improving its digital presence on LinkedIn to highlight its technological capabilities and strengthen its brand among businesses and end consumers- in an innovative, engaging, and inspiring way.
The Challenge
Presenting a mass of technical content as interesting and engaging is no easy task- and yet, this is our expertise at Gingee. We wanted the informational content to align with our goals- engaging content that would raise awareness of the company and its services among both communication service providers and end consumers. Accordingly, we rolled up our sleeves to develop a content and design strategy that aligns with the world of advanced technology to improve the visibility of the company’s LinkedIn page, alongside the ongoing management of the LinkedIn profiles of key decision-makers in the company, of course. It is important to note that although the services are B2B, the goal was also to raise awareness among end consumers, so the content needed to be interesting and relevant for them as well.
The Solution
Tailored Content and Design Strategy Using AI
We created original and professional content for LinkedIn based on the company’s marketing strategy. Using AI, we designed posts that were aligned with the brand’s language, combining an impressive visual style with informative and engaging content. These designs were intended to highlight IBC Unlimited’s technological capabilities and capture the attention of the target audience.
Ongoing Management of Profiles
To promote the brand on the platform, ongoing management of the LinkedIn profiles of key decision-makers in the company was carried out, ensuring continuous updates of professional achievements, sharing relevant articles, and content that represents the company’s values and vision. Additionally, we managed the company’s LinkedIn business page to ensure a steady flow of high-quality, diverse content.
The Results
- Increased number of followers and engagement on the company’s LinkedIn business page.
- Enhanced visibility for new and varied content tailored to the brand’s technological language.
- Strengthened IBC Unlimited’s image as a leading brand in the fiber-optic communication industry.
The project with IBC Unlimited demonstrates Gingee’s ability to design and implement advanced digital strategies that combine rich content with unique design. With our advanced tools and technologies, we succeeded in improving IBC Unlimited’s digital presence, strengthening its position in the Israeli communication market, and, of course… touching the hearts of the defined target audiences!